Clutch
Shifting from sales-led to demand-led
They’d outgrown their website and weren’t getting ROI from digital efforts. They needed a way to scale faster, reach high-fit prospects earlier, and better reflect their product’s value online.
An inbound engine built to scale
Clutch partnered closely with the Dodeka team to turn their outbound-heavy model into a full-funnel marketing machine. Starting with a clear roadmap, we focused on two areas:
- Rebuilding their website to better communicate their value
- Launching high-performing paid media campaigns to drive qualified demand
Every initiative was built around their goals, and every channel was constantly measured for impact. Testing wasn’t an afterthought. It was baked into every phase.
Clutch’s platform had evolved, but their site still hadn’t. We started fresh - restructuring the site map, rewriting the messaging, and redesigning the experience to improve UX, SEO, and lead flow. Interactive product visuals and custom motion gave their technology a stronger presence.
We launched paid media across search and social, with dozens of A/B tests across creative, copy, and audience segments. The goal: make every dollar work harder, and every conversion count.
We built pages that aligned tightly to ads, improved quality scores, and boosted conversion rates. At the same time, we invested in long-term SEO content to grow organic reach beyond branded traffic.
"Dodeka has been an extraordinary agency partner. I've partnered with several agencies in my career and I think I've finally found the last agency I will ever hire again."
Clutch